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How to identify and vet social influencers for your brand – Part 2

April 23, 2018

How to identify and vet social influencers for your brand – Part 2

D&E Staff

It’s ok to say it out loud: influencers make brands nervous. In our previous post in this series, my colleague...

How to identify and vet social influencers for your brand – Part 1

April 17, 2018

How to identify and vet social influencers for your brand – Part 1

D&E Staff

Third-party influencer marketing is becoming an increasingly effective tool to reach potential customers, generate sales and field customer comments. According...

3 ways to determine if your B2B customers are using social media

April 16, 2018

3 ways to determine if your B2B customers are using social media

Lisa Zone

Since the start of the year, I’ve had about a dozen conversations with B2B clients and prospects about whether and...

3 must have tools to determine your social media success

March 1, 2018

3 must have tools to determine your social media success

D&E Staff

There is a great deal to relish about working in the digital realm but perhaps the most significant advantage is...

5 things to know about growing brand value through social listening

February 1, 2018

5 things to know about growing brand value through social listening

D&E Staff

A famous Greek philosopher is credited with the quote: “We have two ears and one mouth so that we can...

Survival of the fittest: How to navigate Facebook’s news feed updates

January 23, 2018

Survival of the fittest: How to navigate Facebook’s news feed updates

D&E Staff

Facebook recently announced updates to its News Feed algorithm in order to predict which posts users will want to interact with the...

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