April 15, 2020
Lisa Zone
History proves that pulling back during a pandemic is a bad brand strategy As the old saying goes, history always...
March 5, 2020
Building your personal brand via social media can be an effective tack, especially when your schedule precludes you from attending...
January 7, 2020
At the 2019 annual Women’s Leadership Conference of Northeast Ohio, I had the honor of speaking to hundreds of women...
December 5, 2019
Identifying a brand strategy and message are critical steps as you continue to grow your company. It takes years to...
April 5, 2019
In recent months, I’ve had a number of conversations with companies wondering how to best leverage the content they produce...
February 11, 2019
OK, I admit it. I’m a true crime junkie. I belong to several true crime Facebook groups. I have gone...
