THE SITUATION
CDW Corporation is a leading multi-brand provider of information technology (IT) solutions to small, medium and large business, government, education and healthcare customers. The company’s environmental, social and governance (ESG) framework addresses the needs and interests of its coworkers, investors, customers, vendor partners and communities.
THE STRATEGY & SOLUTION
For the second year in a row, CDW chose Dix & Eaton to be its partner for the 2021 ESG report, published under the company’s new corporate theme “We Make Technology Work So People Can Do Great Things.” We brought critical skills to the assignment – including strategic counsel, comprehensive interviewing with subject matter experts, a story-telling approach to the writing, an expanded use of infographics, and a graphic design style that leverages authentic photography, an approach to web design to bring the most important content to the forefront, and close attention to detail and hands-on approach to ensure a successful, on-time launch.
THE RESULTS
The 2021 ESG Report represents the third and latest installment of CDW’s ESG reporting journey, demonstrating a confident and mature approach around the company’s programs and commitments.
Notable enhancements to the report include:
- Landscaped page format, which takes advantage of wide-screen computers and tablets and lends to better use of graphics and photos for a more user-friendly report
- Alignment with the widely recognized pillars of ENVIRONMENTAL, SOCIAL and GOVERNANCE
- A more global focus, with expanded coverage of ESG initiatives in CDW’s international operations
- Expanded discussions on stakeholder engagement around ESG topics; sustainable and socially responsible technology solutions; environmental topics such as energy efficiency, climate action and responsible asset disposition; and most notably, an expanded view of CDW’s approach to DEI throughout the business – for coworkers, with business diversity and through targeted social impact efforts
The report was released in April 2021, simultaneously with the companion ESG Performance Summary piece and the launch of the updated ESG Website.
The report, and associated resources, demonstrates CDW’s ongoing commitment to Make Technology Work So People Can Do Great Things.
